Portfolio: Healthcare

The marketing of pharmaceutical-, medical device- and OTC-products is becoming ever more complex and competitive, and therefore more demanding. Medical marketing is something we have been focused on for more than two decades – at first as part of the industry itself, and since 2000 as an agency. The law on medicinal product advertising and compliance regulations are no strangers to us.

Medical know-how, many years of international experience and an excellent contact network within the health care system define our strategic and conceptual consulting competency. The campaigns we develop for manufacturers, hospitals and physicians draw on our deep understanding of the market and the target groups. Furthermore, we can support you in the field of patient marketing with thought-out and successful concepts.

3We Portfolio App: Pharm Allergan Botox App 8
3We Portfolio App: Pharm Allergan Botox App 7
3We Portfolio App: Pharm Allergan Botox App 5
3We Portfolio App: Pharm Allergan Botox App 4
3We Portfolio App: Pharm Allergan Botox App 3
3We Portfolio App: Pharm Allergan Botox App 2
3We Portfolio App: Pharm Allergan Botox App 1
           
 

Customer:
Pharm-Allergan GmbH

Project:
App "Mode of action and application of Botox"

Target group:
B2B

Features:
Extensive product introduction with integrated text, video, animation and PDF content.

3We Performance:

  • Concept
  • Programming to be usable on tablet pcs
 

3We Portfolio Print: AMO iLASIK
 

Customer:
AMO Germany GmbH

Project:
Campaign "iLASIK"

Target group:
iLASIK centers, patients

Features:
Development of various campaign elements and promotions for na­tion­al usage: reader circle insert, amazon promotion, ad­ver­tise­ments, patient education DVD, ... Development of advertisement medium templates for centre-specific application, PowerPoint presentation for information eve­nings, advertisement artwork, banner stands, patient leaflets, car design artwork, ...

3We Performance:

  • Campaign concept
  • Graphic concept and design
  • Text
  • Web programming
  • Animation
  • Patient DVD
  • Project management
  • Project handling
 

 
 

 

Customer:
AMO Germany GmbH

Project:
Animation "Verisyse Implantation"

Target group:
B2B

Features:
Medically correct animation of an eye lens implantation with a high degree of reality. For use in train­ing courses.

3We Performance:

  • Modelling
  • 3d animation
  • HD rendering
  • Close collaboration with experts
 

 
3We Portfolio AMO Kampagne Stressauge
 

Customer:
AMO Germany GmbH

Project:
Campaign "blink – stressed eyes"

Target group:
B2C & B2B

Features:
National campaign with promotion events in cinemas, airports and railway stations as well as sample testing via amazon.
Posters, banner stands, promotion website, sample envelope, mirror sticker, promotion team outfits (clothes, vending tray) etc.

3We Performance:

  • Campaign concept
  • Liaison with the co-operation partners
  • Graphic concept & design
  • Text
  • Web programming
  • Project management
  • Project handling
 

 
 

Customer:
Acandis GmbH & Co. KG

Project:
Communication concept and corporate design

Target group:
B2B (Neuroradiologists)

Features:
Corporate identity concept and integrated communication concept for website, folder, data sheets, advertisements etc.

3We Performance:

  • Consulting
  • Graphic concept and design
  • Text
  • Web programming
  • Project management
 

 
Portfolio 3We Anderes: Studie The CLEER Project
 

Customer:
several

Project:
Online surveys

Target group:
B2B

Features:
Online-based implementation of post-marketing studies, surveys and opinion polls

3We Performance:

  • Programming
  • Data bank management
  • Data processing
  • Survey coordination
  • Survey administration
 

 
Allergan Broschüre, Flyer, etc.
Allergan Broschüre, Flyer, etc. 2
3We Portfolio: Allergan Document folder
3We Portfolio: Messestand Allergan Botox
     
 

Kunde:
Allergan Neuroscience & Urology

Projekt:
Creation of several elements following the new corporate designs for German market

Zielgruppe:
B2B & B2C

Features:
Creation of different elements like flyers, PPTs, booth design and more.

3We Performance:

  • Graphical design and concept
  • Text/Translation
  • Project management
  • Project handling
 

 
3We Portfolio: ZEISS Cataract Suite markerless
 

Customer:
Carl Zeiss Meditec AG

Project:
International campaign for the launch of the ZEISS Cataract Suite markerless “Skip it”

Target group:
Surgeons

Features:
Creation of an international communication campaign and its realization in print and film

3We Performance:

  • Communication concept
  • Graphic concept and design
  • Text
  • Film
  • Photoshooting
  • Project management
  • Project handling
 

 
ZEISS Callistool App Screenshot 1
ZEISS Callistool App Screenshot 2
ZEISS Callistool App Screenshot 3
ZEISS Callistool App Screenshot 4
ZEISS Callistool App Screenshot 5
ZEISS Callistool App Screenshot 6
         
 

Customer:
Carl Zeiss Meditec AG

Project:
App „Callistool“ to demonstrate the handling of CALLISTO eye

Target Group:
B2B

Features:
Extensive product introduction with integrated text, video, animation and PDF content.

3We Performance:

  • Concept
  • Programming to be usable on tablet pcs
 

 
3We Portfolio Kampagne: Allergan Directmailing
 

Customer:
Allergan, Inc.

Project:
Campaign "Directmailing & Kongressstand"

Target group:
B2B

Features:
Flyer, Correspondence, Answer, Envelope, Booth design, presentation template

3We Performance:

  • Graphic design
  • Text
  • Project management
  • Production handling
  • Visual concept
 

 
3We Portfolio Print: Wolf Core Broschüre
 

Customer:
Richard Wolf GmbH

Project:
Creation of a brochure with 24 pages showing of complex function levels in 4 languages.

Target group:
B2B

Features:
Corporate Design based, innovative layout design. Layout of a wide range of icons for self-explanatory icons for differnt working areas and functionalities in the system. Print with partial gloss finish for an appealing impression of the brochure.

3We Performance:

  • Photo shooting
  • Icon design
  • Graphical concept/design
  • Text
  • Project management
  • Production handling
 

 
 

 

Customer:
Carl Zeiss Meditec AG

Project:
Film "Skip it"

Target group:
Surgeons

Features:
HD trailer for the launch of the ZEISS Cataract Suite markerless, products designed to work together, showing the efficiency of a better workflow in cataract surgery, used on trade fairs and in internet

3We Performance:

  • Concept, Storyboard
  • Casting
  • Shooting
  • Editing
  • Animation
  • Sound design
  • Organization, Project management
 

 
Responsive Website Katarakt 1
Responsive Website Katarakt 2
 
 

Customer:
Katarakt.net

Project:
Website "Katarakt"

Target group:
B2C

Features:
Relaunch using a responsive design approach of the Cataract information portal.

3We Performance:

  • Concept
  • Content & text
  • Screen design
  • Programming
 

 
3We Portfolio Anderes: Anderes Mailing 4
3We Portfolio Anderes: Anderes Mailing 3
3We Portfolio Anderes: Mailing 2
3We Portfolio Anderes: Anderes Mailing 1
     
 

Customer:
several

Project:
Direct mail campaigns

Target group:
B2B

Features:
Personalized mail shots reach the target group directly, without any wastage. From 20 gram standard- sized mails to custom-designed special format mails.

3We Performance:
As a complete package if required – from concept, through design and text, to full mailing service

 

 
3We Portfolio: AT LISA tri Seeing the whole
 

Customer:
Carl Zeiss Meditec AG

Project:
International campaign for the launch of the trifocal IOL AT LISA tri "See the whole picture“

Target group:
Surgeons

Features:
Creation of an international communication campaign and its realization in print and film

3We Performance:

  • Communication concept
  • Graphic concept and design
  • Text
  • Film
  • Photoshooting
  • Project management
  • Project handling
 

 
 

 

Customer:
Carl Zeiss AG

Project:
Film "Bringing Comfort into Focus"

Target group:
Dentist

Features:
HD product trailer with stop trick special effect. Emphasis of ZEISS dental microscopes’ advantages and technical details, used on trade fairs and in internet

3We Performance:

  • Concept, Storyboard
  • Casting
  • Shooting
  • Editing
  • Animation
  • Sound design
  • Organization, Project management
 

 
3We Portfolio Anderes: eMailing 4
3We Portfolio Anderes: eMailing 3
3We Portfolio Anderes: eMailing 2
3We Portfolio Anderes: eMailing 1
     
 

Customer:
several

Project:
E-mail marketing

Target group:
B2C & B2B

Features:
Fast and economical targeting of multiple addressees, incorporation of microsites containing further information

3We Performance:

  • Concept
  • Layout
  • Programming
  • E-mailing
  • Opt-in function
  • Address management
  • Detailed statistics
  • Content
  • Text
 

 
3We Portfolio Print: Allergan Facelift Trainingsflyer
 

Customer:
Allergan, Inc.

Project:
Facelift training flyer

Target group:
B2B

Features:
Training flyer for different indications and training levels from workshops to master classes

3We Performance:

  • Visual concept
  • Defining the naming conventions for the training levels
  • Graphic design
  • Project management

 

 
Responsive Website Medvisuals
Responsive Website Medvisuals 2
 
 

Customer:
Med-Visuals

Project:
Website "Med-Visuals"

Target group:
B2C

Features:
Relaunch of med visuals website using a full repsonsive design.

3We Performance:

  • Concept
  • Screen design
  • Programming
 

 
 

 

Customer:
Carl Zeiss Meditec AG

Project:
Film "See the whole picture"

Target group::
Surgeons

Features:
HD trailer for the launch of the trifocal IOL AT LISA tri, used on trade fairs and in internet

3We Performance:

  • Concept, Storyboard
  • Casting
  • Shooting
  • Editing
  • Animation
  • Sound design
  • Organization, Project management
 

 
3We Portfolio Kampagne: Targomed Leopoldina mit Plakat
 

Customer:
targomed GmbH

Project:
Campaign "Leopoldina Symposium 2013 «Vision&Diabetes»"

Target group:
Attendees of symposium

Features:
Creation of communication material and give-aways for publication of the event and information supply of the attendees.

3We Performance:

  • Content and texts
  • Website for the event including registration process
  • Programme
  • Tickets
  • Poster
  • questionnaire
  • Lanyard keychains
  • Pens and pads
  • Give-aways
  • Project management
  • Production handling
 

 
 

 

Customer:
Carl Zeiss Meditec AG

Project:
Film "Ophthalmic solutions made by ZEISS"

Target group:
Retinal surgeons

Features:
HD product trailer for the launch of ZEISS Ophthalmic solutions showing the product portfolio for retinal surgery, used on trade fairs and in internet

3We Performance:

  • Concept, Storyboard
  • Casting
  • Shooting
  • Editing
  • Animation
  • Sound design
  • Organization, Project management
 

 
3We Portfolio Kampagne: Wolf 3d Introduction campaign
 

Customer:
Richard Wolf GmbH

Project:
Product Launch 3D HD on the occasion of a fair

Target group:
B2B

Features:
Creation of a communication campaign for Richard Wolf’s innovative laparoscopy technology including teasing card, information flyer and advertisement. Main focus was the development of the key visual.

3We Performance:

  • Graphic concept and design
  • Copy text and headline
  • Text and graphic composing
 

 
3We Portfolio Print: Pfizer GmbH Infektionskrankheiten
 

Customer:
Pfizer GmbH Tiergesundheit

Project:
Brochures "Pet owner education on infectious diseases"

Target group:
Dog and cat owners

Features:
Information brochure for display in veterinary practices. Emotional pictorial language suited to the target animal group and in­for­ma­tion in layman′s terms

3We Performance:

  • Consulting
  • Visual concept
  • Graphic design
  • Text work
 

 
3We Portfolio Web: AMO Eyecare 1
 

Customer:
AMO Germany GmbH

Project:
Website "AMO Eyecare"

Target group:
B2C

Features:
Language selection, modular con­fig­uration, interactive product finder

3We Performance:

  • Dynamic programming
  • Database programming
  • Flash programming
  • Translation coordination
 

 
 

 

Customer:
AMO Germany GmbH

Project:
Animation "Epi-LASIK"

Target group:
B2B

Features:
Medically correct presentation of an eye operation in 3d, step by step tutorial of the process

3We Performance:

  • Modelling
  • 3d animation
  • HD rendering
  • Didactic composition
 

 
3We Portfolio Print: AMO Oxygen
 

Customer:
AMO Germany GmbH

Project:
Product Advertisement

Target group:
Ophthalmic opticians and contact lens wearers

Features:
English language advertisement with characteristic visual for the Oxysept Comfort contact lens care system. Deployment of the key visual in advertisements and brochures.

3We Performance:

  • Consulting
  • 3D image processing
  • Graphic design
  • Text
 

 
 

 

Customer:
Pfizer GmbH Tiergesundheit

Project:
Film "100 Day Programme"

Target group:
Veterinary surgeons, farmers, educational establishments

Features:
90-minute educational film on herd management duration with di­dac­tic­al structure

3We Performance:

  • Concept and planning
  • Shooting, editing, 3D animation
  • DVD and Blu-ray authoring
  • Trade show stand media consulting
  • Entire print campaign
 

 
3We Portfolio Print: AMO Medical Newsletter
 

Customer:
AMO Germany GmbH

Project:
Brochure "Medical Newsletter"

Target group:
B2B

Features:
Current technical literature and product information, online response function, competition

3We Performance:

  • Concept
  • Design
  • Editorial work
  • Text
 

 
3We Portfolio Kampagne: AMO iLasik
 

Customer:
AMO Germany GmbH

Project:
Campaign "iLASIK campaign"

Target group:
iLASIK centers, patients

Features:
Development of various campaign components and promotions for national deployment: reader circle supplements, amazon promotion, advertisements, patient education DVD... Development of advertising medium artwork for centre-specific application, PowerPoint pre­sen­ta­tions for information evenings, advertisement templates, banner stands, customer flyers, vehicle branding ...

3We Performance:

  • Campaign concept
  • Graphic concept & design
  • Text
  • Web programming
  • Animation
  • Patient DVD
  • Project management
  • Project handling
 

 
3We Portfolio Print: Schwarzwaldaugenklinik
 

Customer:
Schwarzwald-Augenklinik

Project:
Campaign "Communication concept and corporate design"

Target group:
Patients

Features:
Uniform and integrated visual cor­porate identity for business sta­tion­ery, folder content and ad­ver­tise­ments. Corporate identity also implemented on the website, for information evening presentations, films for waiting room TV, etc.

3We Performance:

  • Consulting
  • Graphic concept and design
  • Text
  • Web programming
  • Film production
  • Project management
  • Project handling
 

 
3We Portfolio Web: Universitaets Augenklinik Bochum Dr. Dick 1
 

Customer:
Universitäts-Augenklinik Bochum Prof. Burkhard Dick

Project:
Website "Universitäts-Augenklinik Bochum / Prof. Dick"

Target group:
Patients, press, surgeons

Features:
Aesthetic web presence with extensive information, cms, search-function and secure member-area

3We Performance:

  • Concept
  • Screendesign
  • Dynamical programming
 

 
3We Portfolio Kampagne: Optos Diabetes
 

Customer:
Optos GmbH

Project:
Mailings and Awareness-Campaign for optomap to the "world diabetes day"

Target group:
Ophthalmologist, patients

Features:
Development of various mailings and advertising materials on the occasion of "world diabetes day" and retinal scan with optomap for Germany and Switzerland, ini­ti­ation of a Diabetes-Action for pa­tients: teaser-mailing for ac­qui­si­tion, client-mailing for oph­thal­mol­o­gists, patients flyer and posters.

3We Performance:

  • Campaign concept
  • Graphic concept and design
  • Text
  • Project management
  • Project handling
 

 
3We Portfolio Print: Pfizer Rimadyl
 

Customer:
Pfizer GmbH Tiergesundheit

Project:
Campaign "Product communication Rimadyl"

Target group:
B2C & B2B

Features:
Eye-catching, integrated campaign with extensive information and ad­vertising material. Differing ton­al­ity and visual message depending on the respective target groups. Ad­ver­tise­ments, brochures, direct mailing, advertising material.

3We Performance:

  • Consulting
  • Content and visual concept
  • Graphic design
  • Text
 

 
3We Portfolio Web: Augenzentrum Oberstenfeld 1
 

Customer:
Augenzentrum Oberstenfeld

Project:
Website "Augenzentrum Oberstenfeld"

Target group:
Patients

Features:
Aesthetic web presence with extensive information, cms, and search-function

3We Performance:

  • Concept
  • Text
  • Screendesign
  • Dynamical programming
 

 
 

 

Customer:
Santen

Project:
Animation "Benzalkoniumchlorid"

Target group:
B2B

Features:
Visualisation of glaucoma compound with and without preservatives

3We Performance:

  • Concept
  • 2d animation and post production
 

 
3We Portfolio Print: Schiller
 

Customer:
Schiller Medizintechnik

Project:
Campaign "Broken heart"

Target group:
Family of risk patients

Features:
Print campaign explaining the risk of sudden cardiac death which addresses the family members of the risk patients: waiting room poster with integrated flyer holder, educational flyer, questionnaire, advertisement

3We Performance:

  • Communication concept
  • Graphic concept and design
  • Project management
  • Project handling
 

 
3We Portfolio Web: Wellcomet 2
3We Portfolio Web: Wellcomet 1
 
 

Customer:
Wellcomet GmbH

Project:
Website "Wellcomet"

Target group:
B2C & B2B

Features:
Aesthetic web presence with extensive information including CMS, language selection and full text search

3We Performance:

  • Concept
  • Layout
  • Programming
 

 
 

 

Customer:
Sorbion AG

Project:
Animation "Wound dressing"

Target group:
B2B

Features:
Visualisation of Hydration Response Technology′s complex functionality

3We Performance:

  • Modelling
  • 3d animation
  • HD rendering
  • close collaboration with experts
 

 
3We Portfolio Kampagne: AMO Charity
 

Customer:
AMO Germany GmbH

Project:
Campaign "COMPLETE Charity - give the gift of eyesight"

Target group:
B2C & B2B

Features:
International campaign with pro­mo­tions at POS: Posters, folder, microsite, display with information brochures, sticker promotion with donation box, banner stands

3We Performance:

  • Campaign concept
  • Graphic concept & design
  • Text
  • Web programming
  • Project management
  • Project handling
 

 
 

 

Customer:
Pfizer GmbH Tiergesundheit

Project:
Animation "Dairy Cow"

Target group:
B2B

Features:
Animation of the organic make-up of a dairy cow with a visual and didactic explanation of the diges­tive system

3We Performance:

  • Modelling
  • 3d animation
  • HD rendering
  • Didactic composition
 

 
3We Portfolio Web: Rheumaexperten 2
3We Portfolio Rheumaexperten 1
 
 

Customer:
Rheumaexperten BW

Project:
Website "Rheumaexperten BW"

Target group:
Patient

Features:
Mini-CMS, secured member area

3We Performance:

  • Concept
  • Layout
  • Dynamical programming
 

 
 

 

Customer:
Maquet

Project:
Film "Patient bed transfer device"

Target group:
B2B

Features:
Demonstration of the correct transfer procedure. Emphasis of the product′s advantages and technical details

3We Performance:

  • Concept
  • Actors
  • Shooting
  • Editing
  • Sound dubbing
 

 
3We Portfolio Web: AMO iLASIK 1
 


Customer:
AMO Germany GmbH

Project:
Website "iLASIK"

Target group:
B2C

Features:
Website based on dynamical programming with extensive information

3We Performance:

  • Concept
  • Layout
  • Programming
  • Text
 

 
 
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