Portfolio // Health Care
Pharmaceuticals and medical devices involve all sorts of challenges. Health policy regulation is increasing. Patients are becoming better informed all the time. Increasing digitization is leading to massive changes at the point of care. Medical technology companies, pharmaceutical manufacturers and doctors all rely on digital communication channels.
We’ve been involved in medical marketing since 2000, and so we are familiar with pharmaceutical advertising law, the German Medicines Act, Medical Products Act, IGeL and compliance regulations. We aim to develop effective, sustainable concepts and campaigns for our clients and their target groups that will build up their brand image, secure market shares, create awareness and provide health information. Our increasingly digital way of life is now defining the way patients look at therapy. We therefore also offer patient communication and information using digital media.
In 2010 we broadened our spectrum: targomed – our sister company – is your competent partner for medical events, medical writing and studies.
Our consulting expertise is defined by our medical know-how, our many years of international experience and our outstanding contacts, including KOLs in the health sector. With our in-depth understanding of the market and of target groups such as hospitals, referrers, HCPs and patients, we can develop national and international campaigns and online and offline marketing concepts. What can we do for you?
