Online Marketing

Newsletter

In order to be present in the minds of your customers and potential customers and build a long-term customer relationship, you should be in a constant dialogue with them. Newsletters are an adequate tool to achieve this.

However due to the multitude of legal regulations, especially in the German-speaking area, the many different e-mail programs and the flood of spam messages, there are some things to consider, which makes the newsletter dispatch more complex.

But you are not alone: We offer you support from the individual dispatch of a specially designed mail by our experts to the recurrent newsletter to be sent by yourself.

Our modular Content Management System wisy (wisy CMS) has a template based editing and dispatch system optionally with associated microsite including recipient administration and "Double-Opt-In" functions, which offer you various possibilities to send your newsletter to the customer.

 

Search Engine Marketing

Search Engine Marketing (SEM) is a branch of online marketing. It includes all advertising measures to attract visitors to a website via search engines. Search engine marketing is divided into search engine advertising (SEA) and search engine optimization (SEO).

Search engine advertising is the insertion of advertisements, so-called sponsor links (paid listing), which are displayed on the search results page according to the principles of keyword advertising.

With a corresponding competition analysis, suggestions for meaningful keywords in which your ad should appear, and a constant adjustment based on the activities of the competition, higher visitor numbers can be achieved especially for new websites that do not yet have a good ranking in the dynamic search results shortly after the go live.

It is advisable to first increase awareness through SEM measures in order to then advance the site in the dynamic search.

Are you interested in this form of search engine marketing?
Talk to us now!

Social Media

For most companies, also in the B2B sector, the use of social media platforms such as Facebook, Instagram, LinkedIn, XING or YouTube now plays an increasingly important role in communication.

In social media marketing, there are a few rules that need to be followed in order to be successful. Keywords to mention here:
bold] presence, authenticity, credibility, competence and reputation.

In addition, users of portal pages such as Facebook, Instagram and Twitter expect short response times and current news. A company that wants to present itself on the social networks should take this requirement into account and appoint a "social media representative/team". Otherwise a positive effect can quickly turn into a negative one.

We would be happy to advise you individually on how you can establish yourself as a company in the social media positively and stand out from the crowd and thus benefit from a social media strategy through multiplier effects, image and branding advantages. In addition, we would be happy to support you in the care and maintenance of your channels.

Digital Marketing

You would like to place advertising banners on well-known pages of your industry to make your website, your company and your products and services better known? Together with you we will find the best advertising space.

With target group targeting and geo-targeting we bring your messages to the desired users. We create for you animated or static content for selected online platforms according to the specifications of the portals and help you with the evaluation of the collected data.


Want to learn more?

Send us an e-mail or give us a call.We would be glad to advise you!